It’s a truism in Silicon Valley that technological disruption creates business value. Yet as many failed startups can attest, disruption does not automatically translate into success. Timing matters as much as disruption itself: many dotcom-bubble-era companies that went bankrupt, from grocery delivery to pet services, are today thriving businesses in different forms. Put simply, the right technology must combine with the right behaviour, sufficient scale and the right economics, at the right moment. In America’s property sector, that moment is now. As a result, in the coming year the industry will start assuming the shape it will take for the next decade, and a cascade of innovation should follow.
Source: The Economist